In a bid to increase its presence across the Web, Twitter today yesterday the “follow button,” a snippet of code that can be placed on any Web site that allows readers logged into Twitter to click and follow instantly. Previously, a Twitter user would have to click-through to the Web site’s Twitter.com page and click “follow” to achieve the same effect. Users who aren’t logged into Twitter still have to log in before the new account is added to their subscription list.
The company is touting its new follow button as a tool for publishers and brands to boost their follower counts, and thereby increase engagement. “People who follow your account are much more likely to retweet and engage with your Tweets, and to repeatedly visit your website,” the company’s blog post reads.
The new follow button launches with a variety of partners already on board, including AOL, CBS, Conde Nast, Fox, IMDb, The Wall Street Journal, WordPress.com and Yahoo Local. Continue Reading…