SEO is an abbreviation of Search Engine Optimization. Optimizing a website consists of several procedures including the structuring of all web pages so that they can be found and read by web-crawlers (i.e. search engine spiders) to be indexed by search engines in a effective manner.
A optimized structure of your pages respective the whole website makes your web presence and its content attractive, relevant and visible to search engines and consequently to the web searcher.
Why is this of importance?
You could compare this situation to have your place of business unknown and your phone number not listed!!
Most businesses could not continue for long in such a situation.
The same applies to your web site if people cannot easily locate it.
Traffic volume, if it existed at all, slows to a crawl. Potentially valuable customers never even know you are there.
“Wait!” you say. “I had a web site created, and the address is included in all of our advertising. Why wouldn’t people be able to find it?”
Certainly, existing customers or those who are already familiar with your company should be able to find your site without any great difficulty, but this may not be the case.
Can you be sure that every potential customer has been reached by your advertising?
What about the people who don’t read the magazines or newspapers where you chose to place advertisements?
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